Cristiano Ronaldo Joins the Class

Cristiano Ronaldo Joins the Class

He’s cheered for, cursed at and chased by paparazzi. His hair, his clothes, his girlfriends, moves on and off the field; all and everything is continually scrutinized by the media.

His face graces the covers of dozens of health and fashion magazines and with more than 100 million Facebook fans, another 31 million on Twitter, he is a top social darling.

As the pride of Portugal and the world’s most recognizable athlete, Cristiano Ronaldo is seemingly everywhere.

Including the classroom of Luis LM Aguiar, associate professor of sociology at UBC Okanagan’s Irving K. Barber School of Arts and Sciences and where the ‘Sociology of Ronaldo’ kicked off its own specific fourth-year university course. Initial uptake: 20 students.

As a proud Portuguese himself, Aguiar says the credit course is far more than a casebook study of global popularity. Using various media sources, students tackle the ‘sociological relevance’ of social phenomena such as organized sport and explore the nuances of identity, nationality, representation as they discuss ‘the phenomenon of Ronaldo’ across the Portuguese diaspora and no doubt, watch a lot of in-class and very good football.

Read more about

Student Learning

Related Content

UBC Okanagan Associate Professor Luis LM Aguiar uses a variety of media sources to teach about the sociology of Cristiano Ronaldo. Photo Credit: UBC Okanagan



Students tackle the ‘sociological relevance’ of social phenomena.


RT @ubcfccs: Jo-Anne McArthur stopped by the CBC studio in Kelowna to talk to Alya Ramadan on Daybreak South yesterday, scroll forward to 1…
about 5 hours ago.
#UBCO astrophysicist to explain dark matter, energy and dawn of the cosmos in free public talk on Saturday…
about 6 hours ago.
Learn about the early expansion of the universe and the role of CHIME in deciphering its mysteries on Saturday at f…
about 8 hours ago.
RT @cbcradio: Gregory Younging created Elements of Indigenous Style to answer common questions of style and process about Indigenous writin…
about 8 hours ago.
.@IKBSAS astrophysicist to explain dark matter, energy and dawn of the cosmos in free public talk on Saturday…
about 10 hours ago.
RT @PEOWindsorEssex: #Engineering professor Keekyoung Kim from @ubconews explains how these 3D printed tissues could advance cancer researc…
about 12 hours ago.
RT @ubcnews: Kelowna is shifting from a tourism and agriculture hub to a university town, says #UBC's Carlos Teixiera -…
1 day ago.
RT @IKBSAS: #UBC #Okanagan geography prof. Carlos Teixiera was part of last weeks diversity discussion in #Kelowna and had some interesting…
1 day ago.
Gallery reception, public talk part of weeklong visit to @UBCFCCS by photojournalist Jo-Anne McArthur…
4 days ago.
Working to push the limits of knowledge on how high altitude affects the brain to new heights, Ryan Hoiland's most…
5 days ago.